Most Google review card design advice starts with the artwork, but the artwork is rarely why a card goes unused at a counter. Cards get ignored when the code is too small to scan comfortably, when nothing on them says what tapping does, or when they sit somewhere nobody looks. The design still has one job: making the card look like your business's own.
Key takeaways
- A four-word instruction such as "Tap to review us" or "Scan to rate us" does more for a card than any artwork.
- Print the QR at least 2 cm square, or 2.5 to 4 cm if the card is read off the counter. Keep it dark on light and put the card where people stop to pay.
- There is no downloadable Google review card template. The card works only once its chip and QR point at your own review page, so our team sets up the artwork for you along with the card.
Why does the instruction line do most of the work?
Four words beat a clever tagline. "Tap to review us" or "Scan to rate us" tells customers what will happen before they commit, and people tap far more readily when they know where it leads. On an NFC Google review card the tap and the scan open the same page, so one line covers both.
What size and contrast does the code need?
Print the QR at least 2 cm square. That is the floor for a card held in the hand; a card lying beside the card machine gets read from further away, so give it 2.5 to 4 cm. Keep it dark on light, with a clear blank margin on every side. Low-contrast pastel codes and inverted light-on-dark ones scan unreliably in the dim indoor light of a real shop. If your card sits further still from the customer, the QR size guide works out how much bigger the code needs to be.
Design for where it will sit
| Format | Read from | Design priority | Where it fails |
|---|---|---|---|
| Flat card beside the card machine | Above, at arm's length | Instruction line and QR size | Gets buried under receipts on a busy counter |
| Standee on the counter | Front, at about a metre | Larger QR, bold instruction, stays upright | Takes counter space, and a quiet counter can do without one |
| Card handed over with the bill | In hand | Branding good enough to keep | Only works if staff remember to hand it over |
A card that keeps vanishing under receipts needs a different format. A standee stays upright and in view on a crowded counter. The same rules carry over to a Google review standee design; only the viewing distance changes. For a wall or a window instead of a counter, the Google review QR code poster guide covers that format.
What gets it used
- A four-word instruction above the code
- A dark code on a plain light patch, 2 cm or larger
- Your business name and logo so it reads as yours
- Placement beside the card machine or where change is counted
What gets a review card ignored
- A clever tagline instead of an instruction
- A QR under 1.5 cm or printed on a pattern
- Light-on-dark or pastel codes
- A card placed where nobody stops
Can I get a template?
Why there is no downloadable template
- A review card works only after its chip and QR are linked to your own Google review page. A file you download and print can't be linked that way, so a template would give you a card that does nothing.
- Instead, our team sets up the card with your business name, logo and branding before it is printed. The design comes with the card.
Compare formats on the review card comparison, or see how the Google review QR code is encoded before anything goes to print.
What a well-designed card still can't fix
Limits worth knowing
- Design can't rescue a bad link. If a tap opens your business listing instead of the review form, customers face an extra step and some will give up there.
- One card points at one review page. A second branch needs its own card, linked to that branch's Business Profile.
- The card won't ask for the review on its own. It gets used most when someone at the counter mentions it while the bill is being settled.
Get a card that arrives ready to use
Every Google review card we ship is set up before delivery: our team adds your name and logo, links the chip and QR to your review page, and you can change that link later without reprinting. It goes straight onto the counter. Custom review cards start at ₹699, a standee at ₹1,299 and the standee and card combo at ₹1,699, each a one-time price with a GST invoice.
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